Artistic Director  ·  Educator  ·  Researcher

Omar Shoukri

Germany  ·  UAE  ·  UK

"Leave while the light is golden. Trust the process — the best moments were never in the frame."

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Omar Shoukri

About

A career that follows the work.

Omar Shoukri is an artistic director, educator and doctoral researcher whose practice sits at the intersection of broadcast media production, exhibition and academic design. Drawing on his experience in television and at the Victoria & Albert Museum in London, he developed a successful music performance course at NYU Abu Dhabi that allowed students to showcase their work across NYUAD events and open studios. He is, by formation and conviction, a professor in practice.

Born in Stuttgart, he began his career at SAT.1 regional national television, working across short- and long-form series, reports and documentary films before the work took him across continents — Los Angeles (Admusic), Berlin (Arte), Dubai (MBC, where he contributed to "The Investor" - the region's The Apprentice, and to the acclaimed Ramadan travel series "Khawater"), New York (McKinsey & Co.) and London (CNN International & BBC Arabic). In Abu Dhabi he served as assistant director and managed post-production on a National Geographic production in collaboration with ADEK. He has delivered corporate media training across the Middle East with the BBC Academy, and led adult learning and public education initiatives in Germany in collaboration with the Federal Ministry of Education and Research (BMBF) and GIZ.

As an exhibiting artist, his film The Water in Ourselves (2016) has been presented at the Transart Institute in Berlin and New York, NYUAD Institute, Imagine Science Film Festival Abu Dhabi and the Goethe-Institut Barcelona. His directorial debut Three Short Tales of Forgiveness (2019) — a NYU Abu Dhabi production — received worldwide festival participation across Germany, the United Kingdom, the UAE, India and the United States. At NYU Abu Dhabi he served as technical instructor and event manager, mentoring students from eighty nationalities. He now teaches across three Bachelor programmes at the Higher Colleges of Technology in Abu Dhabi, where his installation Echoes of Digital Waters — a generative work responding to the competition theme 'Into the Blue' and to the mark-making of Cy Twombly — was selected as a national winner for exhibition at the Louvre Abu Dhabi in September 2026.

He is currently pursuing doctoral research at the European Graduate School on Expressive Arts and Generative AI in Societal Transformation and Learning — asking what creative practice can do in conditions of technological and social rupture.

Adobe Certified Professional Apple Certified Trainer Avid Certified Instructor FHEA - Advance HE (UK) LX/UX Design (LMS) MFA · Plymouth University PhD Candidate · EGS
25+Years Practice
80+Nationalities Taught
2Continents

Selected Work

Films, Documentaries & Exhibitions

Short Film · Director

Three Short Tales of Forgiveness

World Premiere · Berlin · 2019

Short Film · Director · Faculty Exhibition

The Water in Ourselves

NYU Art Gallery · Goethe-Institut Barcelona · Imagine Science Festival · 2016

Short Film · Senior Editor & Composer

Return to the Sea

World Premiere · Abu Dhabi Film Festival · 2014

Short Film · UAE Ministry of Tolerance & Coexistence

MADAR

Student-led production under faculty supervision · 2025

★ National Winner — available upon request

Documentary Short · Exhibiting Artist · Buhais Geology Site

Sharjah Cinema Days

Produced in collaboration with HCT Capstone Students · 2024

Nat Geo Full Feature Documentary — Asst. Director & Head of Post-Production

The Time Is Now

In collaboration with ADEK — Department of Education & Knowledge, Abu Dhabi · 2012

Teaching

Studio-based. Practice-led. Global.

📱
HCT

Higher Colleges of Technology

Faculty — Applied Media

Abu Dhabi, UAE · Current

  • Motion graphics, video production, digital storytelling
  • Media production & post-production
  • AI in Digital Media (co-developed & taught)
  • Competency-based assessment frameworks
🎨
IU Berlin

IU International University

Senior Lecturer — Media & Design

Berlin, Germany

  • Visual communication & motion design
  • Digital production workflows
  • One of Europe's largest applied science institutions
🎬
NYU Abu Dhabi

NYU Abu Dhabi

Instructor and Producer — Film, Music & New Media

Abu Dhabi, UAE

  • Electronic Music Performance (open studios, national premieres)
  • Studio courses in Film, Music and New Media
  • Students from 80+ nationalities
  • Student exhibitions, concerts and events programming, NYUAD
⚖️
AMD Fresenius

AMD Fresenius University

Seminar Lecturer — Ethics (creative industries)

Berlin, Germany

  • Design practice & media ethics
  • Authorship, representation & responsibility
  • Master's-level programme
📡
twofour54 · BBC

twofour54 · BBC Academy

Broadcast Trainer (Executive)

Abu Dhabi, UAE

  • Competency-led broadcast training
  • Oman TV & Bahrain TV and public entities
  • Multi-platform production transition
🌐
CNN International

CNN International

Senior Editor

London, UK

  • Editorial production under broadcast conditions
  • Storytelling precision & speed
  • Formative professional foundation

Scholarly Teaching & LX Research

FHEA · BMBF Germany · NYUAD · IU Berlin

Immersive Learning Design & Pedagogical Inquiry

360° Interactive Environments · UDL · Public Sector Curriculum · Arts-Based Research

360° Immersive LMS Design H5P Interactive Environments Universal Design for Learning Arts-Based Research Scenario-Based AI Pedagogy Project-Based Studio Learning

His scholarly and creative research explores the convergence of emerging technologies, media production and pedagogical design — asking how immersive environments, cross-disciplinary collaboration and authentic task-based assessments cultivate professional competencies and artistic innovation. A signature innovation is the design of 360-degree immersive learning environments within LMS platforms for the Federal Ministry of Education and Research (BMBF, Germany): learners navigate freely through pre-production, production and post-production spaces, accessing contextualised resources and exploring at their own pace. This aligns with Universal Design for Learning principles — multiple means of engagement, representation, and action — transforming passive content consumption into active knowledge construction.

  • 360° interactive LMS platforms: freely navigable pre/production/post environments (H5P)
  • Public sector curriculum design for adult learners — Federal Ministry of Education and Research (BMBF)
  • IU Germany blended studio courses
  • Consistently high evaluations for project-based, formative feedback-rich teaching
  • Published on project-based learning and creative leadership

360° Immersive Learning — BMBF Germany

Video in German · Public sector curriculum design for adult learners

Watch on YouTube
Contexts BMBF Germany · IU International University · AMD Fresenius · NYU Abu Dhabi

Work in Progress

EGS Doctoral Research · Submitted to SXSW London

Temporal Kintsugi & AI Pacing for Sustainability in 2050

Modern times beyond FOMO, FOBO and FOBOT

FOMO — Fear of Missing Out FOBO — Fear of Becoming Obsolete FOBOT — Fear of Being Out of Time Hyper-Acceleration Algorithmic Pacing Cross-Media Performance

We live in modern times shaped by AI-driven hyper-acceleration — interactions structured at the speed of algorithms, at odds with human sustainability. Temporal kintsugi proposes mending the tears in the fabric of time: repairing not with concealment, but with gold — reclaiming human agency through playful, experimental engagement with AI pacing and the temporalities of nature.

  • Exploring new ways of managing and coping with time
  • Cross-media immersive participatory performance
  • AI's impact on time, sustainability and ethical acceleration
  • Europe–Arabic epistemic collaboration: Germany & Sharjah
  • Provoking playful experimentation on timing with the audience
Collaboration AMD Academy Fashion & Design Berlin Submitted to SXSW London

Research & Scholarship

At the edge of AI, art and learning.

My doctoral research at the European Graduate School investigates Expressive Arts and Generative AI in Societal Transformation and Learning. It began in 2017 as an inquiry into creative practice as collective meaning-making — and was radicalised by two ruptures: COVID, which exposed a profound social longing, and the mass arrival of generative AI in 2022, which risks deepening isolation by design (Haidt, 2024).

The research draws on expressive arts theory (Knill, Levine & Levine, 2005), arts-based methodology (McNiff, 2018; Leavy, 2020), and the grammar of visual and multimodal design (Kress & van Leeuwen, 2021; Jewitt, 2017) — built on over 25 years of deliberate craft practice (Gladwell, 2008) across broadcast, documentary and independent filmmaking.

2026"Echoes of Digital Waters" — National winner, Exhibition, Louvre Abu Dhabi. UTOM, "Into the Blue" Season 4. Generative interactive installation inspired by Cy Twombly.
2025MADAR Short Film Competition — National winner. Student-led production under faculty supervision. UAE Ministry of Tolerance and Coexistence.
2019"Three Short Tales of Forgiveness" — Director. NYU Abu Dhabi production. World festival participation: Germany, UK, UAE, India and United States.
2016"The Water in Ourselves" — Written, Produced and Directed. NYU Art Gallery, Imagine Science Film Festival Abu Dhabi, Goethe-Institut Barcelona.
2014"Return to the Sea" — Senior Editor & Composer. World premiere, Abu Dhabi Film Festival.
More artistic and exhibition works available upon request.
Echoes of Digital Waters — installation preview

Echoes of Digital Waters

Louvre Abu Dhabi · University Takes Over the Museum, Season 4

Doctor of Philosophy (in progress)

European Graduate School, Saas-Fee, Switzerland

Expressive Arts & Generative AI · 2017–present

MFA — Interdisciplinary Creative Arts Practice

Plymouth University, United Kingdom

Terminal degree in a directly relevant field

"What happens to creative authorship and cultural meaning-making when generative AI becomes an active participant in the production of image, sound and narrative?"
Central research question · EGS Doctoral Research

Contact

Let's connect.

Based between UAE and Germany, open to academic appointments, creative collaborations and professional consultancy worldwide.